Having a relevant presence in the market is essential nowadays. That’s why content marketing has become the best strategy to engage the target audience. However, producing quality content consistently is not an easy task. How can you create content that really makes an impact? How can you have innovative ideas every time? These are some of the major issues surrounding content production.
For content creators, coming up with new, original, and creative ideas is a huge challenge. It’s practically impossible to have a new idea all the time, and the possibility of becoming repetitive always exists. Additionally, the content production process can be time-consuming and tiring.
Although producing interesting content on a regular basis can be difficult, there are strategies that can help you overcome these challenges. Here, we will show you some effective strategies to avoid ideation problems and create relevant and motivating content.
Read extensively about current content and use tools to identify the best content
A great way to find ideas for creating content is to keep up with the latest trends and news related to your field of work. Take some time to read about the major industry events and stay up-to-date with what’s happening in your sector.
By staying informed about the topics related to your area, you’ll be able to not only identify gaps that haven’t been addressed, but also think of relevant insights and new perspectives. This will allow you to produce interesting, useful, and audience-aligned content.
Therefore, look for news, blogs, magazines, and other content that may be important to your specific niche. This can help you create quality content more frequently and serve as a valuable source of inspiration for new ideas.
Check out some tips on tools/websites
LinkedIn Groups to follow discussed topics
Take advantage of LinkedIn groups to discover new ideas for content related to professional topics. Groups are formed by people who have common interests and share information, knowledge, and experiences related to a particular subject. Exploring these communities is a quick way to acquire ideas and inspiration.
Being part of groups related to your company’s field of work is a big advantage. This allows you to follow discussions, trends, and debates about your market. This way, you can identify the topics that interest your target audience. Additionally, interacting with other group members can be a source of inspiration for producing interesting content thanks to the questions, comments, or conversations involved in that community.
Make the most of LinkedIn Groups to get content ideas, maintaining a positive and participatory attitude in the community. Follow discussions, interact with members, share your opinions, and contribute to the exchange of knowledge. This way, you can establish meaningful relationships and become an expert in your field.
Subscribe to newsletters to receive content in your email
If you stay informed about what’s happening in your market, you’ll be receiving valuable data to create content. By subscribing to newsletters and keeping up with news, trends, research, success stories, and other important tips, you’ll have a diverse range of ideas to write blog posts, produce videos, and infographics.
In addition to keeping you up-to-date on the latest happenings in your industry, newsletters can also be an excellent source of content ideas. They contain insights and relevant reflections from experienced professionals that you can use to broaden your perspective on a particular topic and offer more meaningful content.
Use Feedly to follow websites of your interest
If you want to stay up-to-date with the news that interests you the most, Feedly is a great choice. This content aggregation tool allows you to gather all your favorite RSS feeds in one place, so you can stay informed in real-time about updates from these sites and blogs. This makes it much easier to keep up with the latest news and trends in your area of interest.
Feedly is an excellent way to acquire knowledge about relevant blogs and market trends, as well as obtain important insights for your business. In addition, you can organize your information sources by topics, saving time and making your content search more productive.
Using Pocket to not lose content ideas.
Pocket is great for those who like to save interesting content and don’t want to risk losing it. With it, you can collect articles, videos, images, and other useful things in one place and easily access them whenever you need them.
If you come across an interesting idea, save it in Pocket and assign tags to categorize it. This makes it easier to find related content when you need to use it.
Pocket makes it easy to access your saved content on any device using the app or website. This will be especially useful for those who don’t have much time or need to travel frequently and still want to have access to their content ideas whenever they want.
Pocket has another great feature, which is the ability to be integrated with other tools like Feedly or Flipboard. This allows users to directly save those interesting articles and content they find on these platforms to Pocket, without having to manually transfer the data.
Google Trends
Google Trends shows current and past search trends in your market niche, allowing you to identify the most relevant topics for your audience’s needs. This makes it possible to generate several ideas for useful and interesting content that your readers will appreciate.
The tool allows you to track the interest in specific keywords and topics, so you can see when these terms start to gain popularity and obtain new content ideas. Additionally, it displays the most popular related queries, so you can understand how users are talking about the topic.
You can also use Google Trends to compare different keywords or topics and determine which is more popular among the audience. For example, if you want to write about marketing, you can use Google Trends to check if people are more interested in “marketing for Instagram” or “marketing for TikTok” to gain insights that will shape your content.
Use Quora to access general topics
Quora is a great way to discover what people are thinking. It’s easy to find relevant questions and answers about virtually any subject, which can provide valuable ideas for those seeking content. In this way, you can identify what the main questions of your target audience are and refine the themes of your posts.
Using Quora, you can search for questions related to your field and quickly identify the most requested topics by users. With this, you can produce content that is truly relevant to your target audience, addressing their main questions and needs.
Quora is also a great resource for networking and connecting with other professionals. You can follow topics related to your market, read users’ answers, and even interact with them through messages or comments.
When it comes to using Quora for information, it’s important to be cautious. Answers are provided by anonymous users and may not be accurate. Therefore, it is essential to verify the information before using it in your content. Never take another user’s answer as a confirmed fact without prior validation or verification.
Trending Topics do Twitter
The Trending Topics feature on Twitter is a great tool for finding relevant content. It allows you to follow in real-time the subjects that are being most talked about and shared on the network – and this can help you generate amazing ideas!
Twitter provides important information on what’s trending on the web. You can track trends to identify relevant subjects for your target audience, such as current news, product launches, marketing campaigns, and discussions around certain topics.
By choosing the right topics for your blog, you can create content that is useful, interesting, and engaging. This will help to engage your audience more, increasing the reach and visibility of your site.
Utilize Buzzsumo
Buzzsumo is a great tool for those looking to discover content topics. With this resource, you can analyze the most popular content on platforms such as Facebook, Twitter, LinkedIn, and Instagram, and find out which subjects and formats are most frequently shared on these social networks.
The Buzzsumo tool allows you to discover which topics are most relevant to your area of expertise. You can search related keywords and get information about the most shared content on social media. This allows you to identify which topics are generating the most engagement among your audience.
Buzzsumo also helps you find the top influencers in your field. You can see who the most relevant people are and who has the most impact on social media. This is how you identify opportunities to try a partnership with these influencers, which significantly increases the visibility of your blog and your content.
Organization and work tools
To produce quality and consistent content, organization is essential. Whether you’re creating content for a blog or any other digital platform, it’s important to have a clear strategy and a simple workflow to ensure that your creation processes are productive.
To get the most out of your content, having good organization is crucial. By defining clear goals, establishing a publication schedule, and maintaining a consistent editorial line, you ensure that the material delivered to readers is of the highest quality and accuracy within the appropriate deadlines.
Effective planning helps avoid overwork, which can be detrimental to the quality of content and consistency of publications. Attempting to divide tasks into more flexible stages and setting realistic goals helps reduce stress and improve productivity.
Organizing your content has another great benefit: you can create an “idea box” filled with materials that can be used as a basis for new publications. This streamlines the content creation process, allowing you to save time and energy in production while staying aligned with the brand’s objectives and your target audience’s needs.
Several useful tools to organize your content and increase your productivity
Tomato Timer
Tomato Timer is a time management practice developed through the Pomodoro method. Its intention is to divide time into small blocks, usually 25 minutes long, interspersed with intervals for rest.
Tomato Timer is an excellent resource for organizing your time and improving your productivity. Set a work deadline, for example, 25 minutes, and focus only on the task at hand. When that time is up, take a few minutes to rest before resuming work. This will help you stay focused and productive.
The timer technique is a great way to concentrate on work and avoid unnecessary distractions. This allows you to take regular short breaks to rest, which is essential to avoid mental and physical fatigue throughout the day, keeping your productivity at its maximum.
Tomato Timer is ideal for working productively and contributing to the organization of your day-to-day life. It is very easy to use and can be implemented in any work environment. There are various websites (Pomofocus, Tomatotimers, etc.) and applications that offer Pomodoro features, with specific settings that help you control time as you wish and stay dedicated to your tasks.
Evernote
Evernote is a great productivity ally. It is ideal for keeping blog content and other projects organized. With it, you can create notes, task lists, and tags to organize content in a practical way.
Evernote is one of the most comprehensive programs, as it can be used on computers, tablets, and smartphones. Additionally, it integrates with other popular applications such as Google Drive and Microsoft Office, allowing you to import documents from other software to Evernote seamlessly.
Evernote is extremely useful for those who work with multimedia content, as it offers tools to attach images, audio, and video to notes. You can use it to create drafts of blog posts or to organize ideas for a series of articles.
Using Evernote, you can quickly locate notes and content, as the search feature allows you to search for keywords, tags, as well as data in PDF files and other types of documents.
Content Production
Google Docs
Google Docs is a very useful tool for organizing content production, as it allows multiple people to work on the same document simultaneously, making collaboration and team editing easier.
Additionally, Google Docs has features that allow you to create tables, charts, and other data visualizations that help organize content in a clear and concise manner. You can also use the formatting feature to create headings, subheadings, and other content structuring elements.
Another advantage of Google Docs is the ability to access documents from anywhere, on any device connected to the internet. This means that you can work on the same document remotely, which is especially useful for geographically distributed teams.
Furthermore, Google Docs allows you to create a folder with all the documents related to your project, which helps keep the material organized and easily accessible. You can create subfolders to separate documents by categories or themes, which further facilitates content organization.
Finally, Google Docs is a free and easy-to-use tool, making it a great option for anyone starting a blog or looking to keep content production organized and well-structured.
Canva
Canva provides a wide selection of ready-to-use and editable templates that can be used to create graphics, infographics, social media posts, and much more.
The platform is easy to use and offers features such as fonts, icons, graphics, pre-formatted templates, and other image editing tools. You can create designs for logos, banners, flyers, business cards, and even custom images to use in your content.
Canva offers flexibility when creating images, as you can choose from various formats, sizes, and resolutions to fit the needs of each platform. It also includes a large variety of free images and graphic elements that you can use or upgrade to the premium version for more options.
Grammarly
Grammarly is a useful tool for improving the quality of your content. It’s a text analysis program that checks for spelling, punctuation, agreement, and other grammar issues. Its accuracy is very high and it offers correction suggestions so you can improve your work.
It makes writing easier by tracking spelling and grammar errors in real-time, preventing simple mistakes that could harm your content. Additionally, it offers synonyms and alternative phrases to make your text more understandable and pronounced.
In addition to identifying grammar errors, Grammarly also analyzes the clarity and readability of your text. It provides insights on how to make the content simpler, such as compressing overly long sentences and reducing the use of complex words. Using these tools, you can improve the readability and comprehension of your texts to make them more effective.
Grammarly is a great resource for customizing your writing style. It provides suggestions based on standard grammar, but you can adjust the corrections to meet the needs of your target audience and brand, including voice style, spelling preferences, and other factors.
