You can increase foot traffic, boost installment sales, and diversify your product mix by running a promotion, offering discounts, gifts, or special payment terms.
Those who think lowering prices and waiting for customers is enough to create a successful promotion are mistaken.
You need to think strategically and plan well in order to turn your promotions into real events that mobilize a large number of people.
In order to help you create the best promotions for your store, we’ve selected some tips that have been proven to work.
Use your creativity to surprise the customer
You see two stores selling the same products but with very different promotions while walking through the city center. The first one only advertises a 10% discount on some items, while the second one advertises a roulette wheel that customers can spin to see what prize they get (ranging from a 10% to 30% discount or even a free gift).
Which of these stores would you pay more attention to?
As there can be different promotions around every corner, you must be creative and surprise your customers to stand out.
Prioritize the customer above all else
Retailers often focus only on financial results and forget that customers are responsible for increased sales and profits.
You should therefore focus your promotion on them if you want to sell more.
Your strategy may fail if you only sell items that have been in inventory for months just to get rid of them.
Promotions must offer a real benefit in order to attract customers.
Specify a closing date for the promotion
In spite of the fact that it may seem like a small detail, the end date for a promotion can make all the difference. Consumers may postpone their visit to your store if there is no deadline, as there is no rush to take advantage of the offer. This may lead them to give up on the purchase for a variety of reasons.
Establishing a deadline for the promotion creates a sense of urgency. By offering the offer until the end of the week, everyone will feel compelled to visit the store within that time frame, which will increase sales during that time period and free up the store for the next promotion.
Maintain a relationship with the newly acquired customer
As the saying goes, ‘A good son always returns home.’
You can win loyal customers by providing a great experience, but as a good business owner, you can’t rely on this alone.
Consistent communication keeps your brand top of mind with your customers and encourages referrals.
You can communicate with your customers in a number of ways, from Customer relationship management (CRM) to simple email lists to social media platforms.
Make an investment in advertising
There is nothing worse than creating a great promotion, making everything perfect, and then only a few people buy it.
Therefore, good advertising is essential to reaching everyone interested. A successful promotion begins with good advertising!
The methods you use to advertise will depend on the profile of your customers and the size of your promotion. Social media, newspapers, radio, television, email, flyers, phone calls, and posters are some of the options available.
Provide a complimentary item when buying a specific product
Who doesn’t love getting something for free? You can leverage this to attract more customers. Offer a gift to those who purchase a specific product, making sure that the item is related to the main product.
For example, if you own a cellphone store, consider giving away a personalized phone case when someone buys a specific model. Get creative and keep building your customer base!
Launch social media campaigns
Through social media campaigns, you can increase sales and promote your work. For example, you could offer a giveaway to followers who share a particular post and follow your company’s profile.
You could also offer discount coupons to your followers. Make sure your campaign can attract more leads to boost your sales by being creative.
When you combine this with the numerous e-commerce options available today, you’ll realize that your promotional ideas are your main weapons of persuasion in attracting customers.
Conclusions
Promotions can be used to drive foot traffic and sales, as well as introduce new products. However, just cutting prices will not do the trick. Instead, a successful promotion requires careful planning that places customers first and brings in a sense of surprise.
Additionally, it is important to set an expiration date for the promotion and cement relationships with new customers. Furthermore, allocating funds for advertising and complimentary items, plus using social media platforms to spread the word are key to create a successful promotion that will bring real benefits to both your business and customers.
